Managing all offers from request to close.
Proposal management (also bid management) covers all processes around creating and managing offers. This includes evaluating incoming requests, coordinating the people involved, drafting and reviewing offers, and following up. In many companies it's a dedicated role or department, especially where tenders are answered regularly. Good proposal management raises the win rate and lowers the effort per offer.
For providers, proposal management is the lever between "we manage two tenders a month" and "we manage ten." The bottleneck is almost never the ability to write a good offer, but the time gathering information eats up. The more requests come in, the more that bottleneck becomes a chokepoint that costs revenue. Whoever automates the recurring parts can respond to far more tenders without hiring more people.
With Tendry you take the biggest time sink off proposal management: answering recurring questions from verified knowledge. So you respond to more tenders and win more deals with the same team.